Thursday, August 09, 2007

Have You Seen FreeIQ?

I'm still learning the ins and outs of FreeIQ but I think there's tremendous potential for marketing there.  By all means go see what you can find on your own (there's a ton of information on their pages) but here's what I learned from just a brief overview of it.

This is a place people can go to find free information about nearly any subject.  There are audios, videos, pdf files, you name it--they have it.  This free information is offered by people who would also like to promote themselves so some of the free material might not have as much value as we would like but some definitely will. 

When we find something/someone we like and who looks like someone we might want to business with, we can go to their very own page on FreeIQ and see what else they have available that we might want to purchase.  Some people won't even have merchandise to purchase--instead they may be looking for coaching clients or business clients. 

There are a couple of things I really like about this.  First of all, I get a chance to "interview" people before I decide if I want to purchase their product.  So often, in order to see a sample of someone's writing, audio ability, video expertise, etc., we have to sign up to be on their mailing lists.  Sometimes I want to hear from them regularly, other times I just want to see a little more about them.  On FreeIQ I can see something about them without the sign-up.  Secondly, I can not only see their FreeIQ page, I can get a link from there to their website if they have one. 

I see this as one more way we can learn more about people we may want to do business with, a great way to obtain no-cost information, and, even more importantly for those of us who would like to earn a little money through Internet marketing, a way to provide another avenue for people to find our products and services.

They have done a great job of making everything easy to do--great help menu, intuitivel design pages, audio tutorials, the works.  I'm still learning about them.  I'll be building my own page so I have more expertise to share with my clients.  As I learn more, I'll be sure to share it with you.

Thursday, August 02, 2007

Sometimes it's Not the Content

I finally bit the bullet and decided to learn what the heck Digg and del.icio.us were all about.  I know, I know, everyone knows that--but I didn't, so I went in search of answers.  I got some and it's pretty interesting.  While searching for answers, though, I came across a guest post on Guy Kawasaki's blog, How To Change the World.  No, this isn't all that interesting except for one huge thing.  Guy wrote a post about how easy it is to make millions of dollars on the web, No Plan, No Capital, No Model...No Problem.   The guest post, On the Other Hand: The Flip Side of Entrepreneurship by Glenn Kelman, talks about how hard it is to make millions of dollars on the web. 

So what?  When Guy Kawasaki wrote his post about making money, he told us what he believes to be true.  When Glenn said whatever he said to Guy in disagreement with the post, Guy either offered to take something Glenn had already written or perhaps asked Glenn to write something original to address that.  Hang on--the point really is coming. 

Here it is:  Guy got more visitors to his blog as a result of that guest posting--the one that totally disagreed with what Guy wrote--than he probably got from his original post.  I'm one of those people.  I went there because, while researching Digg, I found a list of posts that had big Digg numbers.  Hundreds of people have voted for that post.

My point?  Guy Kawasaki is someone who is confident enough in himself that he can allow someone to not only disagree with him but to publish that disagreement on his blog.  I always say it's important not to feel threatened by people who disagree with us but I've never really been faced with anything like this and now I have a real-life example of how this can be done--graciously and with a great unexpected results.  Good going Guy!

Wednesday, July 25, 2007

More on Article Marketer

I wrote a blog post a couple of months ago about signing up for Article Marketer.  Since then I've been using it for two of my clients (there will be three of them any second, now) and I've learned a few things that might help you compose your articles before submitting them that will keep you from being as frustrated as I was at first.

  1. If you have Word 2007, don't compose there!!!!  Any specially formatted text (like those pretty quotation marks, or when 1/2 turns into the cute, little thing you see in real, printed books) won't change to ASCII text no matter what you do to them. (I'll probably do a quick blog post on how I sort of got around that but not today.)  Compose in Notepad.  Then you can copy and paste it into Word to see if it finds any misspelled words or possible grammar problems and you can fix those and then copy and paste it back into Notepad where you save it.
  2. You can only have 300 characters in your Bio (Resource Box).  This isn't much so make it count!  If you can have them link to a page that packs a punch, that's far better than just linking to your home page (unless your home pages packs a real punch).
  3. You get a few more characters in the box where you can put html text for an alternate Bio.  They use that for sites that accept html.  Copy and save this Bio because, unlike the text one, it doesn't get saved from one article submission to the next.
  4. I haven't actually counted the number of characters allowed for keywords or the summary but it isn't as many as some sites allow.  Be sure to keep them short and to the point.  In both, make your more important points (or your most important keywords) the first part and if it cuts off any, you can just clean up the end of it and go on rather than having to re-write the whole thing.
  5. Go back and check out your account shortly after posting an article there.  If there are any problems, they will actually tell you what they are so you can go in and fix them rather than just deleting the article as some sites do.  I'm very good at formatting articles for submission since I've been doing it for so long and it was very frustrating for me to see three or four things I needed to change before it could be accepted.
  6. Do not send people to anyone's web site.  On the same general subject, do not suggest people go buy a book (a "call to action").  It's annoying not to be able to recommend someone else's stuff but I understand why they instituted that rule--many people were top-loading their articles with self-promotion.  This prevents that.  You can always direct them to a specific blog post where you discuss the subject of the article, complete with links to how to purchase or what to read or whatever else you want and put that in your Resource Box (Bio).  Of course you would definitely want to make a very prominent link for how to get to your main sales page or whatever but this is a way to get around that rule.
  7. This one is pretty petty but here it is:  You can't use Title Case in the body of your article.  I actually sent in a trouble ticket over this one because one of my clients used section headings.  They really need to be capitalized the same way as the title but I had to find a way to rewrite it so those were no longer section headings and had standard, text capitalization.
  8. OH!  This one probably should have been the very first one!  When you get ready to sign up for Article Marketer and you want to pay them for it, be sure to have at least one article ready to submit because that's the easiest way to do it.  Just click on the "Submit an Article" link and put everything in.  Then, at the very end, it will ask if you want to sign up for lifetime, two year, or quarterly (I recommend two years unless you know for sure you're going to be doing this for a very long time).  There is a free option but I don't think you get nearly as much exposure with that option.

Even with all the little rules we have to deal with, I still think Article Marketer is the very best way to submit articles!  I can submit one article to hundreds of sites in the time it would take me to submit to just one (possibly two when I have to go back and make a few changes).  That saves my clients a ton of money and it saves me a ton of time.  Even if you're doing your own article submissions, your time is worth so much more than $8.30 a month to get this kind of coverage.  Go get 'em!

Thursday, May 17, 2007

The eBook Coach

I know many of you are in businesses other than information marketing but for those of you who want to have a book to help promote your business or to BE your business, here's the woman you need to know:  Ellen Violette, The eBook Coach

I've been taking Ellen's eBook Profit Marketing Secrets Hom-Study Course.  Actually, I opted to take a private coaching with Ellen as we go through the course.  When I talked to her about which would be best, she said it depended on my personality.  Many people have great discipline and can go through each of the segments in a week or two and others just aren't good at that kind of thing and need help getting through it.  I know how I am--I can be disciplined when I need to be but that generally translates to when I need to get something to a client.  I knew which method was going to be best for me--Ellen and I work together every week or two so I can have someone I need to "report" to.  If I haven't read/listened to my materials before we talk, why in the world am I going to be there?  I won't know what she's talking about and I would have wasted that time. 

Oh, she does all kinds of other programs, too.  There's pretty much something for everyone.  If you click on that link up above it will take you to the sign-up for her no-charge hour-long teleclass.  She gives a ton of great information in that call, alone.  Even if you don't want to write an ebook, I recommend it. 

It's because of Ellen that I'm writing not one, but two ebooks.  I have no idea what will become of them but I know that I can make either (or both) of them into a viable business as soon as I get make the time to get busy.  I would have thought it would take months and months but Ellen showed me how I can do this in less time than I ever would have thought possible.

I know you'll enjoy her information and her energy!

Until next time...

Saturday, January 06, 2007

Promote Your Business by Writing Articles

I've been doing my readers a disservice by not sharing one of my favorite marketing resources--Jeff Herring, The Article Guy.  Jeff offers a few different teleclasses and programs I can't possibly say enough about.  OK, it's pretty impossible for me to stop talking about something when I really like it and these classes and programs are the very best!

Jeff has only been submitting articles and using them as a springboard for marketing for a year and he is amazingly successful at it.   You might want to start with the Express-Start Article Writing & Article Marketing TeleBlast but if you really want to get the very most from your experience with Jeff, I recommend the Article Empire Mentor Program.  I've been hearing some of the wonderful things happening for folks participating in that program.  I'm lined up to take it just as soon as I finish my ebook publishing program (I'll be telling you more about that later but in the meantime, check out Ellen Violette's site because she's totally awesome--tell her I sent you if the two of you have a chance to chat.)  I can hardly wait!  Not only does he have great information to share, he's just generally a very nice guy.  Isn't it lovely when someone who can help you improve your business is also a very nice guy?  I love it!

Until next time...      

Saturday, October 21, 2006

More Marketing Stuff

Why don't I read Suzanne Falter-Barnes' blog more often?  No idea!  What I know is that every time I go there I find something I really like, like this post about sales pages.

Are you planning to write a sales page?  I'm not going to be doing that today but I know I will be doing it very soon and I wasn't happy about the typical pages that everyone seems to use.  Do they use that style because it works or because that's what everyone else uses?  Can I get the same (or better) response from using something different?  I suspect we'll see because I'm going to do something that doesn't include a lot of red and all caps.

I'll let you know how it works out.  In the meantime, be sure to drop by Suzanne's site on a regular basis and see what she's up to. 

Sunday, September 17, 2006

Article Submissions

I just took the most exciting class on writing and marketing articles on the Internet. 

You know how I've talked about the Blog Squad and the Ezine Queen?  Well, there's also The Article Guy.  I learned more from Jeff in the four hours of class we had than anyone I've ever taken a class from.

I'll be writing more about Jeff and his classes and how to learn more about him but in the meantime, feel free to check out some of his classes and, at the very least, sign up for his fabulous newsletter.

Until next time...

Tuesday, September 05, 2006

Law of Attraction, Part 2

Have you been hearing the buzz about the Law of Attraction?  If you haven't, chances are you've been living in a cave.  It's the hottest topic in the non-traditional business communities and it's rapidly finding its way into the most traditional boardrooms in the country.

On the off chance you haven't heard about this, there's one very painless way to learn about it.  It's a movie called The Secret.  You don't even have to buy the DVD to watch it.  If you have a relatively fast Internet connection, you can "rent" it for $4.95 and watch it online.  If you decide you want to purchase the DVD after that you can even deduct the cost of the rental from the purchase price.  You can read more about this very well-made movie here.  That movie will lead you to a ton of other teachers.  I'll probably be talking more about this as well and I'm sure I'll tuck my favorite resources in here as well.

If you don't even want to do that much to learn what this law is all about, here's the really short version (my short version).  What you focus on, good or bad, is attracted to you.   I could go on for hours but I really want to get to the reason I wanted to write this particular post.

I've known about the Law of Attraction for ages.  I even thought I was paying attention to its principles for the most part.  I could never figure out why my life wasn't a smashing success with all the focus I put on getting ahead.  Again, another story for another time.   In fact, I posted about this very thing here.

About a year ago I made an active decision to stop playing around with my Virtual Assistance business and go all out to make it a full-time career.  I started by getting a personal and business coach.  I've written about Deanna Davis before.  I was very fortunate.  She is no longer coaching because the other business ventures she's involved in have taken off so quickly she doesn't have time to coach any more.

The a dear friend of mine sent me a book about the Law of Attraction called Ask and It Is Given.  I read that and figured out why I wasn't successful yet.  I then started putting into practice what I learned there.

Just to give me a little extra time to build my business, the Universe kindly got me fired.  That was pretty scary but it was absolutely perfect, of course.

I was still kind of clunking along on the whole Law of Attraction thing.  It was working rather nicely for me but not quite as much as I had hoped for.  I was making exactly enough to pay my bills each month.  Hey, that's not awful considering it takes most people well over a year to build a suffiently large enough practice to support themselves but I had really been hoping for something more akin to "doing very well" than to "doing just fine."

I continued to read and watch DVDs and go to events and then, a little over a month ago, something clicked and I got it.  I wish I could tell you exactly what it was or how I did it but it seems to have been a lot of little things.  Here's how I know it actually worked for me.

I was sitting in my office one day nearly two months ago when the phone rang.  It was a marketing consultant in Los Angeles who had found my phone number while searching for more information on Deanna Davis--that coach I was telling you about earlier.  She wrote a book I reviewed very favorably in a post right here.  The post led him to my web site and that led him to me.

What he said that was so amazingly Law of Attraction was something like this.  "I know I hate doing the administrative tasks of running a business but I truly want to have my own business.  I'm not big enough to hire someone full-time but I need help.  When I saw your website I knew you could help me."  He became my client immediately and we've been working together ever since.  In fact, last month I earned three times what I did the month before and his business was responsible for half of that increase.

That, alone, would have been enough to erase any shred of doubt I might still have about the whole Law of Attraction thing but that's not the end of it.  This same client said he thought he might need another senior VA-type person because his business was growing so quickly he needed more help.  He knew I had other clients and didn't want to ask more than I could give.

On top of that, I received a response to an email I sent four months ago.  I was writing to her to comment on one of those "small world" things that had happened and included her, a woman I have never met.  Her response included a comment that she wanted to talk with me about working together!  Oh my goodness!  I'm getting more business than I can handle.

What does that mean?  That means I get to find people to help me do the work!  I get to provide income to other people!   Now that's Law of Attraction!

I'll keep you posted on how this goes and more resources in case you're interested.

Until next time...

Sunday, September 03, 2006

Logos

One of my favorite people in the whole world is EM Sky.  Just a few days ago EM wrote the most amazing little post on logos.  It wasn't that what she said was all that new, it was how succinctly she said it. 

This was the kind of information I needed when my logo was being designed.  Well, obviously I didn't have it then so my logo is less than timeless.  To be fair to my graphic designer, I told her that based on my age, chances are I wasn't going to be in business more than 15 years so she didn't have to worry about longevity.

If you're planning to have a logo designed, take a look at EM's post.  Even if you're not planning it right now, take a look anyway.  It's the kind of thing you'll remember when the time comes, even if you never remember where you heard about it.

Wednesday, March 15, 2006

Oprah Booking Secrets Revealed

[Note added 4/6/06:  The links for this posting no longer link to the event.  For more information on SpeakerNet News click here.  For more information on purchasing the Maria Rose teleseminar CD  click here.  To contact Maria Rose directly, go here.  Hope this helps.]]

Do you know about the great teleseminars put on by SpeakerNet News (SNN)?  If not, here’s the one you might want to be involved in.  We all know someone who wants to be on Oprah.  Here’s the information directly from SNN:

March 21, Tues. -- ''Oprah Booking Secrets Revealed," Maria Rose, former "Oprah" Booking Specialist/Producer

You've heard that one appearance on "Oprah" can catapult your career. But getting on her show has become more difficult. What if you had recent inside secrets for what works and doesn't work? Maria will explain how a show goes from a pitch idea to the actual tape dates, questions producers are guaranteed to ask, how to become a dream guest, and how pitching to "Oprah" now is different than pre-9/11.

Maria Rose, national TV show producer and "Oprah" producer from 2001-2004, reveals the newest, hottest most relevant tips and strategies to getting booked on "Oprah."

You will learn:

  • Why most of what you read about getting booked on "Oprah" is wrong
  • The #1 pitching tip you need for success -- how to spark a producer's interest in 20 seconds or less
  • What pitch meetings are they and how to get your pitch included
  • Tips for successfully navigating the pre-interview with an "Oprah" producer -- what will they be looking for?
  • 3 key ways to increase your chances of getting booked
  • What NEVER to say to an "Oprah" Producer
  • Top 5 things that will annoy, irritate, and infuriate producers

This SNN teleseminar is in conjuction with The Annie Jennings PR Publicity Club of America.

Maria Rose began her television production career at ESPN and then moved on to CBS in Chicago. In 2001, Maria began her tenure with "The Oprah Winfrey Show and helped to produce the show for nearly 4 years.  After leaving Oprah," she produced reality television ("Bridezillas") and "The Judge Mathis Show," as well as corporate video projects.  Recently, she has worked with corporate clients such as Lee Jeans, Golden Door Spa, and Wyndham Hotels to pitch their products to shows like "The Oprah Winfrey Show."

Click here to learn all about this great tele-seminar.

Until next time...